Building a business is not just about strategy, spreadsheets, or social media algorithms. It is about faith — faith in your calling, faith in your timing, and most importantly, faith in yourself.
I had been practising Tarot for 10 years before I founded Lady of Tarot in January 2017. For almost a decade, Tarot was my passion, my spiritual practice, and my service to people who needed guidance. Yet leaving my Consulting job in the U.S. and founding Lady of Tarot required something deeper than skill — it required courage and belief.
Many people assume entrepreneurship begins with confidence. In truth, it begins with uncertainty. When I formally launched Lady of Tarot, I had no idea how big it would grow. I did not know that it would lead to publishing a book, writing newspaper columns, television appearances, spiritual events, and clients across different geographies. What I did know was this: my intuition had never failed me before.
Faith in business does not mean blind optimism. It means taking action even when results are not immediate. It means showing up consistently, especially when engagement is low or when people doubt your unconventional path. Spiritual entrepreneurship is often misunderstood, but belief is what transforms a calling into a career. There were moments when growth felt slow. People considered a spiritually aligned business as woo-woo. Yet every time I felt uncertain, I returned to my foundation—my desire for people to live happier lives aligned with their divine purpose. When you build a business rooted in purpose, you do not chase success; you align with it.
Faith also means trusting divine timing. Sometimes a delay protects you. Sometimes rejection redirects you. Looking back, I can see how every setback shaped Lady of Tarot into a stronger, more refined brand.
My dear readers, if you are building a business, whether in spirituality, fashion, consulting, or technology, remember this: strategy builds structure, but faith builds momentum. Skills can be learned. Marketing can be outsourced. But belief in your vision must come from within. When you combine faith with discipline, intuition with action, and purpose with consistency, growth becomes inevitable.
Lady of Tarot was not created overnight. It was built on twenty years of practice, patience, and unwavering faith. And that is the real power behind any successful business.
“Faith is taking the first step even when you don’t see the whole staircase.”
— Martin Luther King Jr.
Written by Maanya Kohli, one of India’s most trusted Tarot readers and founder of Lady of Tarot.
